Knowing where your target market is and what they are engaged with is essential to your internet business. Whether you have a blog, eCommerce store, or a service business, you need to know where to find your market. No market = No money.
There’s places other than social media where you can find your target market, but social media is where the majority of people are spending their time online. There are many different social media sites that you can use but I’ll just talk about the big hitters.
How to Find Your Target Market On Facebook
Facebook is the biggest, and still growing, social network on the internet. People of all ages and locations are on Facebook so your potential reach is huge. Finding people in your niche is relatively easy with Facebook, especially if your doing Facebook ads. For now we’ll discuss the free methods.
A great place to find your target market or audience on Facebook is Facebook Groups. Lets say that you have a blog that’s about weight loss. A great place to find your target audience would be various weight loss groups. Just simply go to Facebook’s search bar and type in weight loss and you’ll find many different groups related to that subject. These groups are where your target audience is at so make sure that you join these groups and stay connected. It’s essential that you stay engaged with your market and keep up with your audience. Interact with users in these groups by adding them as a friend or engaging in posts in order to build your name, blog or site, and build your brand at the same time.
Another good place to look in Facebook is on popular pages that relate to your niche. Again, lets say your niche is weight loss, find big pages based on weight loss and interact with people that like those pages. You can add them as a friend and interact with the pages content to show your face. Having a presence online is important and if people see you regularly engaging on pages they follow then they will be more inclined to hear what you have to say.
How to Find Your Target Market On Twitter
You can use the same methods listed above to find your target market and audience on Twitter, but Twitter has a special tool that allows you to find highly targeted audiences. The tool is called Twitter Search and I’ve used it in the past to market my production business.
Twitter Search allows you to type in a keyword or phrase and find people who have recently used those words in their tweets. For instance you want to find people who need help losing weight, so you type “need help losing weight” into Twitter Search, and you’ll be shown recent posts with that phrase or keywords. This is a great tool that you can use to find people who could use your help and information, as well as gain a following.
I would recommend you follow people who have tweets that are related to your niche and also interact with their posts if possible. Its a great way to build your brand and authority in your niche. You want to be engaging in order to be seen as an expert, this is how you win in business!
How To Find Your Target Market on LinkedIn
LinkedIn is a more professional site than other social media, but it is highly valuable for building a brand and establishing your internet presence. Thousands of professionals can be found on LinkedIn and its a great way to build valuable relationships. Personally I take a different approach with LinkedIn as compared to other social media sites, my goal is still to get myself and my blog in front of people but I have to remember who the audience is: Professionals.
LinkedIn should be thought of as a networking site more than social media. LinkedIn is valuable for building relationships with other professionals in your niche and to reach those who can be of benefit to your business in the future. With LinkedIn you should focus on building your reputation and brand more than anything else. Join groups related to your niche, engage in popular discussions, and answer questions that other users have. By doing these few tasks you can build up your name and get very relevant people to see your content. You should view LinkedIn as a valuable asset to your business and use it accordingly. Make sure you have a professional profile and include your name, a picture of yourself, and a link to your blog.
Using these social sites and the strategies I shared will have you on your way to success if done properly. Remember the purpose and goal of using social media for your business, you want to build a reputation, and reputations are hard to build and very easy to break. Focus your time and don’t let social sites distract you from your more important tasks, social media is important but its not the only task you need to work on for your business.
How to Find Your Target Market On Facebook
Facebook is the biggest, and still growing, social network on the internet. People of all ages and locations are on Facebook so your potential reach is huge. Finding people in your niche is relatively easy with Facebook, especially if your doing Facebook ads. For now we’ll discuss the free methods.
A great place to find your target market or audience on Facebook is Facebook Groups. Lets say that you have a blog that’s about weight loss. A great place to find your target audience would be various weight loss groups. Just simply go to Facebook’s search bar and type in weight loss and you’ll find many different groups related to that subject. These groups are where your target audience is at so make sure that you join these groups and stay connected. It’s essential that you stay engaged with your market and keep up with your audience. Interact with users in these groups by adding them as a friend or engaging in posts in order to build your name, blog or site, and build your brand at the same time.
Another good place to look in Facebook is on popular pages that relate to your niche. Again, lets say your niche is weight loss, find big pages based on weight loss and interact with people that like those pages. You can add them as a friend and interact with the pages content to show your face. Having a presence online is important and if people see you regularly engaging on pages they follow then they will be more inclined to hear what you have to say.
How to Find Your Target Market On Twitter
You can use the same methods listed above to find your target market and audience on Twitter, but Twitter has a special tool that allows you to find highly targeted audiences. The tool is called Twitter Search and I’ve used it in the past to market my production business.
Twitter Search allows you to type in a keyword or phrase and find people who have recently used those words in their tweets. For instance you want to find people who need help losing weight, so you type “need help losing weight” into Twitter Search, and you’ll be shown recent posts with that phrase or keywords. This is a great tool that you can use to find people who could use your help and information, as well as gain a following.
I would recommend you follow people who have tweets that are related to your niche and also interact with their posts if possible. Its a great way to build your brand and authority in your niche. You want to be engaging in order to be seen as an expert, this is how you win in business!
How To Find Your Target Market on LinkedIn
LinkedIn is a more professional site than other social media, but it is highly valuable for building a brand and establishing your internet presence. Thousands of professionals can be found on LinkedIn and its a great way to build valuable relationships. Personally I take a different approach with LinkedIn as compared to other social media sites, my goal is still to get myself and my blog in front of people but I have to remember who the audience is: Professionals.
LinkedIn should be thought of as a networking site more than social media. LinkedIn is valuable for building relationships with other professionals in your niche and to reach those who can be of benefit to your business in the future. With LinkedIn you should focus on building your reputation and brand more than anything else. Join groups related to your niche, engage in popular discussions, and answer questions that other users have. By doing these few tasks you can build up your name and get very relevant people to see your content. You should view LinkedIn as a valuable asset to your business and use it accordingly. Make sure you have a professional profile and include your name, a picture of yourself, and a link to your blog.
Using these social sites and the strategies I shared will have you on your way to success if done properly. Remember the purpose and goal of using social media for your business, you want to build a reputation, and reputations are hard to build and very easy to break. Focus your time and don’t let social sites distract you from your more important tasks, social media is important but its not the only task you need to work on for your business.