Content Marketing
I like providing value to the market. Content marketing is how businesses can provide value to their market while also getting themselves in front of a targeted audience. Content marketing is as simple as creating blog posts, articles, videos, or podcasts that have value to them. By value I mean helping your target market without asking for anything in return. It sounds almost counter-intuitive, but there are many benefits to content marketing.
Does my business need content marketing?
Market trends have shown an increase in content based searches. We live in the information age and consumers are looking for content. With content marketing you can give them what they are looking for and put your brand in front of them at the same time. Content marketing goes hand in hand with SEO so you can kill two birds with on stone as well.
Definition of Content
There's a lot of misconception around the meaning of content. Here at Variant Marketing content means valuable media that is going to be beneficial to the audience. Ultimately businesses are focused on one thing - solving a consumers problem. Good content should solve a consumers problem and be of extreme value to them. This encourages social sharing and increases brand authority.
Why Content Marketing Is Beneficial
Content marketing is tremendously beneficial, like x1,000. When providing content your business gains brand authority, website authority, social authority and reaches a vast audience. Consumers are looking for content, and when you provide it you make your business the go to place for solving problems.
Here's an example of how effective this can be: Let's say you own a weight loss supplement. Your target market is those who want to lose weight and their problem is having trouble with weight loss. Instead of jamming a sales page in your audience's face you write content that shares tips and tricks to making weight loss easier. From now on readers are going to your site to find this helpful information, that helps solve their problems, and are also exposed to your weight loss supplement. Your readers enjoy your content so much that they share it on social media with their friends and boost your brand exposure organically. You see how powerful this is!
Through content marketing you build your brand and increase recognition through establishing yourself as an authority. When people go to you for info Google see's you as an authority which is great for SEO. On top of that you get social signals and free marketing from your readers. Basically content marketing turns into SEO, Social Media Marketing, and Branding. How cool is that?
How I like to do content marketing
When I do content marketing I focus on one thing: providing value. Yes, I know that I will benefit from backlinks and social shares, but my initial purpose is always to provide value. Consumers want solutions to their problems not a sales pitch. Providing a solution can be as simple as answering questions in your niche that no one else seems to acknowledge. If you can be the go to business or website for these consumers than you have successfully won brand trust and authority. This is how I like to do things and it is highly effective.
We do content marketing...the right way
I understand the importance of a brands reputation and the power that is gained from proper content marketing. I take content seriously, it's almost religion to me. Not everyone likes creating content but we have to stick with the times. I construct content of value across multiple sources on the internet that reaches my market and builds authority. What I would be able to do for your business is to create content that is valuable to your businesses market, effectively share and promote this content, and gain authority for your business within your niche.
Creating great content is one thing, but getting it in front of consumers is another. Luckily I am good at both!
I like providing value to the market. Content marketing is how businesses can provide value to their market while also getting themselves in front of a targeted audience. Content marketing is as simple as creating blog posts, articles, videos, or podcasts that have value to them. By value I mean helping your target market without asking for anything in return. It sounds almost counter-intuitive, but there are many benefits to content marketing.
Does my business need content marketing?
Market trends have shown an increase in content based searches. We live in the information age and consumers are looking for content. With content marketing you can give them what they are looking for and put your brand in front of them at the same time. Content marketing goes hand in hand with SEO so you can kill two birds with on stone as well.
Definition of Content
There's a lot of misconception around the meaning of content. Here at Variant Marketing content means valuable media that is going to be beneficial to the audience. Ultimately businesses are focused on one thing - solving a consumers problem. Good content should solve a consumers problem and be of extreme value to them. This encourages social sharing and increases brand authority.
Why Content Marketing Is Beneficial
Content marketing is tremendously beneficial, like x1,000. When providing content your business gains brand authority, website authority, social authority and reaches a vast audience. Consumers are looking for content, and when you provide it you make your business the go to place for solving problems.
Here's an example of how effective this can be: Let's say you own a weight loss supplement. Your target market is those who want to lose weight and their problem is having trouble with weight loss. Instead of jamming a sales page in your audience's face you write content that shares tips and tricks to making weight loss easier. From now on readers are going to your site to find this helpful information, that helps solve their problems, and are also exposed to your weight loss supplement. Your readers enjoy your content so much that they share it on social media with their friends and boost your brand exposure organically. You see how powerful this is!
Through content marketing you build your brand and increase recognition through establishing yourself as an authority. When people go to you for info Google see's you as an authority which is great for SEO. On top of that you get social signals and free marketing from your readers. Basically content marketing turns into SEO, Social Media Marketing, and Branding. How cool is that?
How I like to do content marketing
When I do content marketing I focus on one thing: providing value. Yes, I know that I will benefit from backlinks and social shares, but my initial purpose is always to provide value. Consumers want solutions to their problems not a sales pitch. Providing a solution can be as simple as answering questions in your niche that no one else seems to acknowledge. If you can be the go to business or website for these consumers than you have successfully won brand trust and authority. This is how I like to do things and it is highly effective.
We do content marketing...the right way
I understand the importance of a brands reputation and the power that is gained from proper content marketing. I take content seriously, it's almost religion to me. Not everyone likes creating content but we have to stick with the times. I construct content of value across multiple sources on the internet that reaches my market and builds authority. What I would be able to do for your business is to create content that is valuable to your businesses market, effectively share and promote this content, and gain authority for your business within your niche.
Creating great content is one thing, but getting it in front of consumers is another. Luckily I am good at both!