Retargeting / Remarketing
Retargeting is an extremely powerful marketing strategy that all businesses should be using. What retargeting allows you to do is follow your website visitors wherever they go online. We achieve this by placing a pixel on your site and when people visit that pixel is triggered, and a cookie is placed in their browser. Based on the amount of time set for that cookie, your ads will follow the user around on various sites they visit.
Why retargeting / remarketing is an effective strategy
Consumers typically don't make buying decisions on their first introduction to your offer. It takes multiple instances to get a person to convert. Through remarketing we are able to target individuals who have already peaked interest with your business and just need some more exposure. By marketing to those who have already shown interest we are able to acquire conversions for a much cheaper cost and increase ROI on your marketing campaigns.
How I like to use retargeting / remarketing
I like to have my marketing strategies laser targeted. Remarketing allows me to do just that! What I like to do is incorporate remarketing into SEO and Social Media campaigns. Its a great way to utilize traffic that has already been generated and capitalize on those who have already been exposed to your brand. Of course all traffic can be remarketed, and should be, but I like to drive the best quality traffic initially.
Retargeting is an extremely powerful marketing strategy that all businesses should be using. What retargeting allows you to do is follow your website visitors wherever they go online. We achieve this by placing a pixel on your site and when people visit that pixel is triggered, and a cookie is placed in their browser. Based on the amount of time set for that cookie, your ads will follow the user around on various sites they visit.
Why retargeting / remarketing is an effective strategy
Consumers typically don't make buying decisions on their first introduction to your offer. It takes multiple instances to get a person to convert. Through remarketing we are able to target individuals who have already peaked interest with your business and just need some more exposure. By marketing to those who have already shown interest we are able to acquire conversions for a much cheaper cost and increase ROI on your marketing campaigns.
How I like to use retargeting / remarketing
I like to have my marketing strategies laser targeted. Remarketing allows me to do just that! What I like to do is incorporate remarketing into SEO and Social Media campaigns. Its a great way to utilize traffic that has already been generated and capitalize on those who have already been exposed to your brand. Of course all traffic can be remarketed, and should be, but I like to drive the best quality traffic initially.